About the Course
Build a brand that lasts! This engaging course combines exercises and a fun video series to help you define your brand, attract the right customers, and set up systems for growth. Learn from 15+ years of experience working with top industry leader Tyler Mount!

Meet Your Instructor, Tyler Mount
As the nation’s leading expert in real estate branding and marketing, Tyler Mount has served as a consultant to nearly 1000 agents spanning 14 countries worldwide. His experience spans brand development for residential agents, national brokerages, and commercial brokers, in addition to new development portfolios valued at over $7 billion. As an industry-leading branding and digital strategy expert and owner of Henry Street Creative, a creative agency, specializing in brand design, content creation, and web development for some of the most esteemed industry professionals, Tyler and his team have partnered with Ryan Serhant, Spencer Rascoff (Founder, Zillow), Pacaso, John Legere (CEO, T-Mobile), NBC, Nomura, Baccarat, 1 Hotel, and countless others. Tyler’s career has been profiled in dozens of esteemed publications, including The New York Times, Forbes Magazine, Medium, and Out Magazine, in addition to serving as keynote speaker for marketing and real estate conferences across the country. His non-traditional, direct approach empowers agents and business owners to take control of their businesses and build empires. In addition to real estate branding and marketing, Tyler has co-produced eight theatrical productions earning him three Tony Awards, a Grammy Award, an Olivier Award, two Outer Critics Circle Awards, two Drama League Awards, a Drama Desk Award, and a GLAAD Media Award. In October 2020, Tyler received his third and fourth Tony Award nominations making him the youngest individual producer to be nominated in all four production categories. Tyler Mount proudly sits on the Board of Trustees for St. Edward’s University, The Houston Children’s Chorus, and Rise Above Arts. He earned a Bachelor of Arts in Theatre Performance and Arts Administration from St. Edward’s University, attended CAP21 in New York City, and holds a postgraduate certificate from MIT in Digital Marketing and Social Media Analytics.
Course Curriculum
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1
Let's Get Real
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Welcome
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Authenticity and Consistency
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Your First Task Final
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2
Embrace Your Brand
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There's No Business Like Your Business
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The 5 Vs Building Blocks of Your Brand
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Voice
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Visuals
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Vision
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Value
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Vibe
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3
Market for Impact
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Marketing That Matters
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Marketing Needs Assessment - Part 1
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Marketing Needs Assessment - Part 2
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Worth the Spend Marketing
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From Message to Movement
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4
Pinpoint Your Customer
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Poinpoint Your Customer
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Donut Equity
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Zero in on Your Customer
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Stretch and Ideal Customers
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Know Your Competition
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5
Ignite Your Power
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Let's Power Up
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Find Your Power
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Richness Routines
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6
Refine Your Systems
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Systems Are Your Friend
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Systems Audit
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From Chaos to Clarity
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Social Process Playbook
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7
Evolve & Elevate
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Building A Future Proof Empire
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Grow, Adapt, Stay Real - The Longevity Loop
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Ready to Build Your EMPIRE?
Unlock the secrets behind each step of Tyler’s EMPIRE method to create an authentic brand.
$495.00